Northwind Traders Performance Dashboard

Data-driven decision...

Northwind Traders should expand and diversify the dairy product line based on customer preferences, and introduce new flavors and variations. Increase and implement strict quality control measures to maintain customer satisfaction. Analyze pricing strategies and consider adjustments based on market research and competition. Optimize distribution network and logistics for efficient and timely delivery. Seek customer feedback and engagement through surveys, and reviews. Regularly analyze sales data and market trends to adapt strategies accordingly.

Recommendation...

Tracking overall sales revenue is important to know how much the business is generating. There is a need to acquire new customers in helping the business optimize its marketing and sales efforts. Prioritize the number of orders placed by customers. Ensure pricing products correctly and maximize profit. Know how quickly the supplier is selling its inventory and help optimize inventory levels. Estimate the total amount of revenue generated by the customer over their lifetime in order to know the returning customers worthy of investing in.

However, to improve sales performance,

The company should focus on targeted promotions and discounts.

Introduce seasonal products by implementing customer retention strategies.

Develop December-themed marketing campaigns and optimize inventory management based on historical sales data.

Provide additional sales staff training, explore collaborations with complementary businesses, and seek customer feedback for strategy refinement.