Northwind Traders Executive Dashboard

I aimed to make this project as informative as possible while limiting clutter. I achieved this by splitting it all into 3 separate pages.

1. The first page contains the big, overall numbers such as revenue, shipping costs and profit for the entire time period contained in the dataset as well as a map to visualize profits by each country, the entire page is filterable by year.

2. The second page provides a closer look at Northwind Traders customer base. This page includes a bar chart of the top 5 partners (with the option to see a full, filterable list of customers), a donut chart highlighting the total number of orders placed with Northwind and delivery status and a map to visualize customer locations by city. The entire page is filterable by year and/or country.

3. The third page offers insights into product performance. This page includes a treemap detailing profits by product category, and expandable bar charts highlighting the top 5 products transported as well as the top 5 most profitable.