Pwc Switzerland Power BI virtual case experience - Customer Retention Analysis

Business Requirement: A dashboard about customer retention.

In addition, to better understand the data, the telecom Retention Manager has scheduled a meeting with the engagement partner at PwC to cover these points:

Customers in the telecom industry are hard-earned: we don’t want to lose themThe retention department is here to get customers back in case of termination. Currently, we get in touch after they have terminated the contract, but this is reactionary: it would be better to know in advance who is at risk. We have done customer analysis with Excel: it has always ended in a dead-end. We would like to know more about our customers: visualised clearly so that it’s self-explanatory for our management.

Tasks for the Dashboard :

Define proper KPIs

Create a dashboard for the retention manager reflecting the KPIs.

Write a short email to him (the engagement partner) explaining your findings, and include suggestions as to what needs to be changed.