Super Bowl Commercial Ad

PowerBI Interactive Dashboard for Super Bowl Commercial Ad

The Super Bowl Commercial Ads Insights:

·Bud Light have the highest number of Super Bowl commercials. Majority Ads comprises Funny and Product quality content. Also comprises Adult, Danger, Animals, Celebrity and Patriotic content less than 50%.

·On an Average NFL is the lengthiest Ad. NFL is the least viewed Ad on TV and third best Ad Viewed and Liked in YouTube. Its content comprises – Funny, Product Quality, Celebrity and Patriotic.

·The Doritos is the best Viewed and Liked Ad on YouTube. Its Average length is less than 40 seconds and estimated average cost is less than $ 4.2 million. The TV views exhibits a fluctuating pattern which declines after 2020. The highest YouTube likes and views are recorded in 2012, Which drastically falls 2013. But it shows a rising trend after 2020. The major content is Funny and Product Quality.

·The Funny, Animals and Product Quality are the most common characteristics that are paired.

Features to enhance the analysis:

·Number of Watch Again clicks

·Conversion rate