Fitness Trackers in Indian market

In this case we had dataset contains specifications, ratings and reviews of popular fitness trackers in the Indian market. The data has been collected from e-commerce websites namely Flipkart and Amazon using web scraping technique.

The task was to explore the top brands, identify the correlation between various factors with the rating, and study the market leaders in more detail.

During my research, I determined that сorrelation exists only between the average cost of a brand's products and its rating. At the same time, it is clear that there is no causal relationship in this. One can only conclude that the highest quality and most highly valued products are expectedly produced by successful and stable leaders in the global electronics market. This is also confirmed by the fact that they do not have to make big discounts on their product.

Additionally, for the leading brands, I have compiled a set of characteristics that have the most reviews.From this set we can see that the most popular are: black color, silicone strap, medium weight and dial size. Which is not surprising, because these characteristics are unique and practical.

link on original data source:

https://www.kaggle.com/datasets/arnabchaki/fitness-trackers-products-ecommerce