Customer Shopping/Retail Sales Analysis

Source : https://www.kaggle.com/datasets/mehmettahiraslan/customer-shopping-dataset

The dataset contains information such as invoice numbers, customer IDs, age, gender, payment methods, product categories, quantity, price, order dates, and shopping mall locations. This dashboard will serve as a valuable resource for analyst to gain insights into shopping trends and patterns from the shopping malls.

Key insights found :

• Mall of Instabul and Kanyon Mall are the most profitable mall making an estimated $13.9M & $13.7M respectively in the last two years.
• The most used payment method is Cash followed by Credit card
• Women have purchased 1.5 times more products than men in all categories.
• Middle age people bought 1.5 times more products in all categories than young people.
• The highest revenue has been obtained in the categories of technology, clothing, and shoes
• The best customers are middle-aged women (50 & 60 years old)