Starbucks Customer Satisfaction Analysis (NPS Score) (Power BI)

Project Description: This project is aimed at measuring the customer satisfaction of Starbucks customers using a survey. The survey data collected is analyzed using Power BI to calculate the NPS (Net Promoter Score).

Goals:

1. To measure customer satisfaction levels and understand the factors that contribute to it.
2. To identify areas of improvement to enhance the customer experience.
3. To analyze demographic data to better understand customer preferences and behavior.
4. To calculate the NPS score to assess customer loyalty.

Business Needs:

1. To gather valuable customer feedback and use it to make informed business decisions.
2. To improve customer satisfaction and loyalty, leading to increased customer retention and repeat business.
3. To stay ahead of competitors by continuously improving the customer experience.
4. To target the right demographics with relevant promotions and product offerings.
5. To analyze the impact of different factors such as service quality, WiFi quality, price, etc. on customer satisfaction levels.