𝐕𝐫𝐢𝐧𝐝𝐚 𝐒𝐭𝐨𝐫𝐞 𝐃𝐚𝐭𝐚 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬

We took Vrinda Store’s data on a journey of discovery!

Here's what we found:

• 𝗣𝗿𝗲𝗽𝗮𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗚𝗿𝗼𝘂𝗻𝗱𝘄𝗼𝗿𝗸:- 𝗠𝗶𝘀𝘀𝗶𝗻𝗴 𝗣𝗶𝗲𝗰𝗲𝘀? 𝗡𝗼 𝗣𝗿𝗼𝗯𝗹𝗲𝗺! We addressed any incomplete data points to ensure a complete picture.

• 𝗗𝗼𝘂𝗯𝗹𝗲 𝗧𝗿𝗼𝘂𝗯𝗹𝗲? 𝗘𝗹𝗶𝗺𝗶𝗻𝗮𝘁𝗲𝗱! Duplicate data was identified and removed for accurate analysis.

• 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝗶𝘀 𝗞𝗲𝘆! We ensured all data followed a consistent format, catching any errors along the way.

• 𝗨𝗻𝘃𝗲𝗶𝗹𝗶𝗻𝗴 𝘁𝗵𝗲 𝗦𝗮𝗹𝗲𝘀 𝗦𝘁𝗼𝗿𝘆:- 𝗧𝗶𝗺𝗲 𝗧𝗿𝗮𝘃𝗲𝗹𝗲𝗿'𝘀 𝗩𝗶𝗲𝘄: We charted the overall sales journey over time, revealing trends and patterns.

• 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗣𝘂𝗹𝘀𝗲: We assessed the current state of each product in the store's inventory.

• 𝗥𝗲𝗴𝗶𝗼𝗻𝗮𝗹 𝗩𝗮𝗿𝗶𝗮𝘁𝗶𝗼𝗻𝘀: We examined how sales differed across various geographical regions.

• 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗢𝘂𝗿 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀:- 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗖𝗵𝗮𝗺𝗽𝗶𝗼𝗻𝘀: We identified key customers and their impact on overall sales.

• 𝗞𝗻𝗼𝘄𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲: Customers were grouped based on their purchasing behaviour for targeted strategies.

-𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗣𝗼𝘄𝗲𝗿𝗵𝗼𝘂𝘀𝗲:- 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗖𝗵𝗲𝗰𝗸-𝗨𝗽: We evaluated the performance of each product using sales data and customer feedback.

• 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝗟𝗮𝗴𝗴𝗮𝗿𝗱𝘀: Slow-moving or underperforming products were pinpointed for further analysis and potential adjustments.

• 𝗣𝗮𝗶𝗻𝘁𝗶𝗻𝗴 𝗮 𝗖𝗹𝗲𝗮𝗿 𝗣𝗶𝗰𝘁𝘂𝗿𝗲:- 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗖𝗼𝗺𝗲 𝗔𝗹𝗶𝘃𝗲: We crafted clear visualizations like bar charts, pie charts and line charts for impactful communication.

𝗖𝗼𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝗩𝗿𝗶𝗻𝗱𝗮 𝗦𝘁𝗼𝗿𝗲’𝘀 𝘀𝗮𝗹𝗲𝘀:- Target women customer of age group 30-49 years in states MH, Karnataka and UP with ads/offers/coupons on Amazon, Flipkart and Myntra.

This data analysis empowered Vrinda Store with a roadmap for data-driven decision-making. By optimizing sales strategies, enhancing customer satisfaction and addressing product performance, Vrinda Store is poised for significant business growth.