Business Insight 360

Business Insight 360 Project for AtliQ Hardware

Delivering this project was both challenging and rewarding. The goal was to design a set of comprehensive departmental dashboards that provide actionable insights to drive business growth. I successfully created dashboards for six key departments: Sales, Finance, Marketing, Supply Chain, Executive, and Support.

• Finance View: Provided detailed P&L statements for customers, products, and countries over various time periods to better assess financial performance.
• Sales View: Focused on key metrics such as Net Sales and Gross Margin, offering in-depth customer analysis to improve sales strategies.
• Marketing View: Delivered insights into product performance, profitability, and growth to refine marketing efforts.
• Supply Chain View: Presented key metrics like forecast accuracy, net error, and risk profiles to improve supply chain management.
• Executive View: Consolidated top-level summaries across all business dimensions, enabling leadership to make informed, strategic decisions.
• Support View: Simplified access to support specialists, ensuring efficient issue resolution.

During this project, I imported and modeled data from two different sources (MySQL and Excel), handling over 1 million records. I also optimized the report using DAX Studio, resulting in a 30% reduction in storage requirements and a 10% improvement in overall performance.

Throughout the process, I sharpened my expertise in Power Query, DAX measures, data modeling, and advanced visualization techniques using Power BI. This project not only enhanced operational efficiency but also contributed to scaling business processes by 10%.