Whispers of the Haunted Forest: A Spooky Decor Project

This project focuses on analyzing data compiled from an engaging online experiment aimed at determining the most popular Halloween candy. Participants were presented with a series of randomly generated matchups, such as "Twix or Snickers?" and asked to select their favorite candy. By collecting and analyzing these votes, the project seeks to uncover insights into consumer preferences for Halloween candy and identify which treats reign supreme during the festive season.

Using statistical analysis and visualization tools, the project aims to quantify the popularity of each candy, revealing trends and patterns in consumer choices

Ultimately, this analysis will provide valuable information for confectionery brands and marketers looking to optimize their Halloween offerings. By understanding which candies are favored by consumers, companies can tailor their marketing strategies, product placements, and promotional activities to better meet consumer desires. Additionally, the project serves as a fun and engaging exploration of candy preferences, reflecting cultural trends during Halloween and contributing to the broader understanding of seasonal consumer behavior.