Sales Analysis Report

This interactive Power BI dashboard provides an in-depth analysis of sales performance across multiple territories, product categories, and time periods. The report highlights key metrics such as total orders, freight costs, tax amounts, and revenue breakdowns by product category, with Bikes being the top revenue generator. It also identifies the highest-performing sales territories, with Southwest and Canada leading in total orders. The analysis reveals seasonal sales trends, offering actionable insights for optimizing resource allocation and promotional strategies. Recommendations focus on boosting profitability through targeted marketing, cost reduction in logistics, and revising accessory pricing strategies.

Explore the full project presentation here: Report Presentation