Competitor Sales Analysis in Power BI (Sintech Company)

This project focuses on analyzing Sintech Company's sales performance relative to its competitors, using Power BI to create two interactive dashboards: Competitors' Sales Analysis and Advanced Insights.

Competitors' Sales Analysis Dashboard:

• Objective: To provide an overview of Sintech's market position and track sales growth trends by category, geography, and competitor.
• Key Features:
  • Total Revenue: Market total revenue is $362.83M and Sintech contributing to a 19.63% market share.
  • Sales by Category: Revenue is broken down into different segments like "Extreme," "All Season," "Youth," and "Productivity," showing year-over-year growth rates.
  • Geographic Breakdown: The dashboard compares revenue by country (e.g., Canada, Germany, Japan, USA and Mexico) and by competitor (e.g., Aquatall, Artisans, Ductal, Ondex).
  • Revenue Over Time: A time-based analysis shows revenue trends by month, allowing the user to track seasonal variations and sales growth.
• Advanced Insights Dashboard:
  • Objective: To dive deeper into segment-specific revenue influencers and identify top products driving growth for Sintech.
  • Key Features:
    • Revenue Insights: Total revenue from top categories like "Urban" and "Extreme" are highlighted, with a specific focus on products like Sintech UE.05 and Sintech UE.15, which show the highest contribution to sales.
    • Key Influencers: This section uses AI-powered analytics to identify factors driving revenue increases, such as product features and segment-specific sales trends.
    • Top Segments: The dashboard identifies which product lines and categories have the most substantial impact on Sintech’s overall performance.
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