Waze App User Engagement and Retention Analysis

This Power BI dashboard provides actionable insights into user behavior and engagement for the Waze app. The key focus areas include user engagement (churned vs. retained), navigation preferences, driving behavior, retention indicators, usage frequency, and the impact of device type (Android vs. iPhone) on various metrics.

Key Questions Answered:

1. User Engagement: Explore usage patterns of highly retained users, including sessions, drives, and activity days, while comparing Android and iPhone users.
2. Navigation Preferences: Analyze how often users navigate to favorite locations (Fav1 vs. Fav2) and whether this impacts retention.
3. Driving Behavior: Examine average driving distances, driving time, and differences in driving behavior based on the device used.
4. Retention Indicators: Identify characteristics of retained users and how the number of days after onboarding affects retention.
5. Usage Frequency: Understand the average sessions and drives per user, along with how frequently they engage with the app.
6. Device Impact: Evaluate the influence of device type on driving metrics, time spent, and overall usage frequency.

Dashboard Structure:

• Page 1: Visualizes the app usage patterns of users who churned vs. those retained. It provides insights into sessions, drives, favorite navigation usage, and overall engagement.
• Page 2: Compares Android vs. iPhone user behavior, focusing on driving habits, app usage frequency, and navigation preferences. Additionally, it highlights the behaviors of new users who have recently joined the app.

This two-page dashboard is designed to deliver actionable insights for enhancing user retention, understanding engagement patterns, and optimizing the user experience across different devices.