Toy Store KPI Report

Maven Toys Sales Performance Summary

The dashboard indicates stable growth in orders and profit, with a slight dip in revenue. Lego Bricks lead in revenue contribution, and seasonality strongly influences the overall performance, particularly during the summer and post-holiday periods.

• Total Orders reached 829K, with 41,830 orders processed in the latest month, reflecting a 3.08% increase compared to the previous month.
• Total Revenue stands at $14.44M, while monthly revenue for the latest period was $658K, showing a slight decline of 0.41% from the previous month.
• Total Profit amounts to $4.01M, with the monthly profit increasing to $180K, a 3.09% growth from the previous month.

Top Performing Products

• Lego Bricks in the Toys category is the top revenue generator with $2.39M, followed by Colorbuds (Electronics) with $1.56M.
• Other strong performers include Magic Sand (Art & Crafts) and Action Figures (Toys), both generating over $900K.

Customer Orders by Category

• Orders are distributed across five main categories: Toys (26.68%), Electronics (26.61%), and Sports & Outdoors (18.93%), with Art & Crafts and Games contributing smaller but significant portions.

Seasonality Insights

• Revenue shows clear seasonality, peaking in July 2022 and January 2023, with a strong performance across the year, consistently surpassing $0.5M.