My First Project! Maven Market Performance Analysis

The project describes the performance of Maven Market, a multi-national grocery chain in terms of monthly and yearly revenue and profit, store transactions, brands and products sales, customers demographics, etc.

The main questions answered in this report are:

⏩ What are the most profitable brands and their respective top selling products throughout the time period covered by the datasets?

⏩ Did total revenue meet the target for each month?

⏩ What is the best performing store when it comes to generating profit? What is the store with the most returns?

⏩ What country did the customers that generated most of the revenues come from?

⏩ What membership type did the customers who generated most of the revenues have?