Cafe Rewards

At Maven Cafe, we've just run a test by sending different combinations of promotional offers to existing rewards members.

Collected Data that simulates the behavior of Cafe Rewards members over a 30-day period, including their transactions and responses to promotional offers. The data is contained in three files: one with details on each offer, another with demographic information on each customer, and a third with the activity for each customer during the period. The activities are divided into offer received, offer viewed, offer accepted, and transaction. For a transaction to be attributed to an offer, it must occur at the same time as when the offer was "completed" by the customer.

The period for the test is concluded and the objective is to identify key customer segments and develop a data-driven strategy for future promotional messaging & targeting.