__STYLES__

Tableau - Tourism Density Index

Tableau - Tourism Density Index

Tableau Dashboard

About this project

Context

The "Tourism Density Index" is a dataset provided by "Makeover Monday," a monthly Tableau challenge. Tourism Density is a way to gauge if a country is overpopulated or underpopulated by tourists, compared to its general population. For example, if the number of tourists to a country is more than the general population of the country - that would be considered an over-toured country.

The goal of the challenge was to tell a compelling story through a Tableau dashboard.

Preliminary Exploratory Data Analysis

At first, I had some trouble conceptualizing what I wanted to convey with the dashboard. The dataset felt small and fairly self explanatory.

I then thought about the tourists who might be interested in the dashboard. Tourists are seeking out something fun, joyful and easy to navigate. I then got inspiration from travel guides and their visually appealing nature. I decided to make a dashboard that was simple, pretty, and something that could fit neatly in a travel blog.

I set up the dashboard so that when you click on a country, viewers get a map of the country and the stats of the country. I also created a calculated field so that viewers could see by what % the country was over-toured or under-toured. Finally, I included a chart so viewers could see the raw number of yearly tourists against the population.

Findings

  1. The dataset included information for 20 countries. 10 were over-toured and 10 were under-toured.
  2. Croatia was the most over-toured country. The number of yearly tourists was 1380% higher than the country's population.
  3. Tanzania was most under-toured country with the yearly number of tourists equaling just 2 % of the country's population.
  4. Africa appeared to be the most under-toured continent, with African countries making 4/5 of the most under-toured countries.
  5. Europe was the most over-toured continent, with European countries making all of the top 5 most over-toured countries.
Discussion and feedback(0 comments)
2000 characters remaining
Cookie SettingsWe use cookies to enhance your experience, analyze site traffic and deliver personalized content. Read our Privacy Policy.