MAVENS COFEE REWARDS ANALYSIS

This project involved a comprehensive analysis of offer types and promotional strategies at Maven Café, aimed at identifying which offers are most effective across different age, income, and promotional segments. The analysis was based on key metrics such as the number of transactions (No TXN), rewards earned, and the performance of each offer type.

Key Areas of Analysis:

• Age-Wise Analysis: I examined how different age groups respond to various offer types, identifying which promotions drive the highest engagement and conversions within each demographic.
• Income-Wise Analysis: I conducted a similar analysis focused on income segments, determining which offers are most effective for customers with varying income levels.
• Promotional Segment Analysis: I analyzed the impact of different promotional strategies, identifying which types of promotions are most successful in driving customer engagement and sales.
• Combined Age, Income, and Promotional Analysis: I integrated age, income, and promotional data to uncover more detailed insights, enabling targeted recommendations that consider all three factors simultaneously.n and engagement.

Strategic Recommendations:

• Age-Based Recommendations: Tailor promotions and offer types to align with the preferences of specific age groups, boosting engagement and customer satisfaction.
• Income-Based Recommendations: Optimize offer strategies based on income levels to increase relevance and appeal, ensuring promotions resonate with different income segments.
• Promotional Strategy: Develop and refine promotional strategies that maximize impact across various customer segments, ensuring that each promotion is effectively targeted.