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Maven Rewards: What's Working, What's Not

Tools used in this project
Maven Rewards: What's Working, What's Not

Maven Awards Analytics: Power BI Report

About this project

Goal: To identify key customer segments and develop a data-driven strategy for future promotional messaging and targeting at Maven Cafe.

Business Needs:

  • Optimize marketing efforts: Identify the most effective promotional channels and offers to maximize ROI.
  • Understand customer preferences: Gain insights into customer behavior and preferences to tailor marketing campaigns.
  • Drive customer engagement and loyalty: Increase customer engagement and retention through targeted promotions.

Key Insights and Findings:

  1. Channel Effectiveness:
    • Email was the most effective channel for reaching customers.
    • Social media proved to be less effective in terms of driving conversions.
  2. Offer Performance:
    • Discount offers were generally more successful than other types of promotions.
    • Personalized offers based on customer preferences showed higher engagement rates.
  3. Customer Segmentation:
    • Age: Middle-aged customers were the most responsive to promotions.
    • Gender: Female customers were more likely to engage with offers.
    • Income: Customers in higher income brackets were more likely to make purchases.
  4. Customer Journey:
    • Customer acquisition: Email was the primary channel for acquiring new customers.
    • Customer engagement: Social media played a role in keeping customers engaged.
    • Customer conversion: Personalized offers and targeted messaging were key to driving conversions.

Data-Driven Strategy Recommendations:

  • Double down on email marketing: Continue to leverage email as the primary channel for reaching and engaging customers.
  • Personalize offers: Use customer data to create highly targeted and personalized promotions.
  • Segment customers: Focus on high-value customer segments and tailor messaging accordingly.
  • Optimize social media strategy: Experiment with different social media content and formats to improve engagement.
  • Track and measure performance: Continuously monitor campaign performance and make adjustments as needed.

By implementing these recommendations, Maven Cafe can improve its marketing effectiveness, enhance customer satisfaction, and drive business growth.

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