Maven Cafe Rewards Challenge

This report offers an in-depth analysis of how customers respond to various marketing strategies, including newsletters, "Buy One Get One" (BOGO) offers, and discounts. These promotions are delivered through different channels, and the report examines whether customers take the necessary actions to claim the benefits.

It delves into customer reactions to each type of offer and communication medium, identifying behavioral patterns and preferences. Additionally, it explores the characteristics of key customer segments, highlighting their responses to different promotional events. This analysis provides valuable insights into the factors driving engagement and conversion, laying a solid foundation for developing more effective and personalized marketing strategies.