FITNESS COMPANY - FINANCIAL BUSINESS REPORT

Situation: We have financial data for a fitness company with three business lines. The data includes information for 2023, such as revenue, expenses, revenue-to-expense ratios, and performance by business line. The company has contacted us to conduct a thorough analysis of this data and provide recommendations for improving performance in 2024.

Task: Develop a dashboard tool that displays the company's performance results. The focus should be on providing valuable insights and key indicators to assist the company in making informed decisions.

Activities:

1. Review and Prepare Data: Clean and transform the dataset provided by the company.
2. Analyze Data: Examine the data to understand the company's requirements and needs.
3. Define KPIs and Visualizations: Establish key performance indicators (KPIs) and decide on the visualizations to include on the dashboard.
4. Build the Dashboard: Develop the dashboard and generate recommendations for the business based on the insights obtained

Results:

1. Key KPIs Developed: The dashboard includes essential KPIs such as net profit, profit margin, total revenue, total expenses, and efficiency ratios, providing a comprehensive view of the company’s financial health.
2. Clear Visualizations: The relationships between revenue, expenses, profit, and business lines are clearly visualized, making it easy to understand how different aspects of the business impact overall performance.
3. Comprehensive Dashboard: A powerful 4-page dashboard has been created, effectively summarizing the company’s financial performance for 2023.
4. Insightful Recommendations: Detailed comments and suggestions have been provided on critical areas such as revenue, expenses, and profit, offering actionable insights for business improvement.