Customer Segmentation

Project Overview

This project aims to analyze customer data from multiple countries and classify customers based on demographic factors such as age, gender, and income, as well as their order behaviors. The primary goal is to segment customers into distinct categories, enabling more targeted marketing strategies, improved customer retention, and more informed business decision-making.

Data Description

The dataset will include the following key components:

• Customer: Unique customer ID, Age, Gender, Monthly Income.
• Order: Unique OrderID, Date, CustomerID, LocationID, SubCategoryID, ProductID, Quantity, IsReturned.
• Location: Unique LocationID, Region, Country, State, City, URL Flag.
• Category: Unique CategoryID, Category.
• Sub Category: Unique SubCategoryID, CategoryID, SubCategory.
• Product: ProductID, SubCategoryID, Product, Cogs, UnitPrice.
• Date: Date