Hi Cherry,
Well done.
Have some questions 😊
How could you "calculate" membership tenure without more specific information about períod?
And also about the channels, there is no specification about the channel on the events, I mean, how can I know if the offer arrives from social or e-mail for a specific customer? Maybe I´m missing something (🤔😅).
Many thanks,
Murilo
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Walid Hussein
5 months ago
Nice job, Cherry!
Hi Murilo, for the membership tenure, you can use the "Became Member On" column in the customer table to get this information. Also, you can split the marketing channels in the offer table to get binary values for each channel. That's what I did.
comment-1666-avatar
Cherry Aye Mya Mya Tun
Project owner
5 months ago
Project owner
Hi @Walid Hussein, thanks for answering to Murilo. Yes, this is the same that I did for membership tenure and channels.
comment-1681-avatar
Murilo Evangelista
5 months ago
Hi Walid, thanks for the answer. But you know, I mean there is no clear information to take these assumptions (my point of view). I understand what you´ve done, but for example, the offer id: ae264e3637204a6fb9bb56bc8210ddfd (bogo) there are 3 different channels, did the customer receive it on all of them? Which one he/she used to see and converted in a transaction? 🤔 And about the tenure I got it (if we consider that these transactions occurs in 2024 😁).