Google Trends Dashboard

Google Trends Dashboard Project

Goal: The goal of this project was to create a Power BI dashboard to monitor and analyze keyword trends from Google Trends data. The focus was on understanding keyword popularity, identifying rising and top keywords, and tracking keyword performance over time to inform content strategy and marketing efforts.

Insights:

1. Keyword Popularity: Monitored the popularity of different keywords over time.
2. Rising Keywords: Identified keywords that are gaining popularity.
3. Top Keywords: Highlighted the most popular keywords.
4. Keyword Performance Analysis: Evaluated the performance of keywords over specific periods.
5. Regional Analysis: Analyzed keyword trends across different regions.

Discovering and Presenting Insights:

1. Data Collection and Organization: Gathered keyword trend data from Google Trends using the Google Trends API from the Serp API site, including search volumes and related keywords, and organized it for analysis.
2. Data Visualization: Used Power BI to create a dashboard with visual elements such as line charts, bar charts, and maps to represent keyword trends.
3. Trend Analysis: Conducted analysis to identify trends and patterns in keyword popularity.
4. Interactive Features: Implemented interactive features allowing users to filter data by keyword, date range, and region, enhancing the ability to explore and understand keyword trends.

This project provides valuable insights to understand keyword popularity, identify emerging trends, and support effective content and marketing strategies through a user-friendly and interactive Power BI dashboard