🎯 My Mission:
I was tasked with creating an exploratory dashboard to assist my manager in:
- 🌐 Identifying the most popular routes
- 🕒 Determining peak travel times
- 💰 Analyzing revenue from different ticket types & classes
- 🚉 Diagnosing on-time performance and contributing factors
📊 Dashboard Overview: I
I developed a multi-page dashboard featuring comprehensive analyses:
Executive Summary
- Month-over-Month (MOM) for Number of Passengers, Revenue, On-Time Rate, and Cancellation Rate
- Top 7 Most Popular Routes with On-Time Rates
- Peak Time Analysis of Passenger Volume
- Revenue Contributions for Each Passenger Group
Route Analysis
- Daily Frequency
- Route Durations in Minutes
- Top 15 Routes with On-Time Rates
Performance Analysis
- Analysis of Delay Root Causes and Performance Impacts
- Total Passengers Affected by Each Cause
- Total Passengers Affected by Delay Duration
Revenue Analysis
- Weekly Revenue & Week-over-Week (WoW) Growth
- Ticket Type vs. Purchase Method Analysis
- Class and Railcard Revenue Distribution Analysis
📈 KPI:
I applied specific KPIs with monthly targets:
- Number of Tickets Purchased: 8,000 tickets sold per month
- Revenue: $180,000 per month
- On-Time Rate: Achieving 85%
- Cancellation Rate: Below 7%