Goals:
The primary goals of this project were to:
- Identify the most popular train routes within the UK.
- Determine peak travel times for better resource allocation.
- Analyze revenue generated from different ticket types and classes.
- Diagnose on-time performance and understand contributing factors to delays and cancellations.
Business Needs:
As a BI Developer for National Rail, I was tasked with creating an exploratory dashboard that provides comprehensive insights into train travel trends. The business needs included:
- Enhancing customer satisfaction by understanding travel patterns and addressing delays.
- Maximizing revenue by analyzing the performance of various ticket types and classes.
- Improving operational efficiency by identifying peak travel times and high-demand routes.
- Reducing delays and cancellations by diagnosing the main reasons and implementing corrective measures.
Discovering & Presenting Insights:
- Popular Routes:
- Analyzed the number of bookings per route.
- Displayed the top departure and arrival stations along with the number of bookings in a table.
- Used maps to visualize the most popular routes.
- Peak Travel Times:
- Examined the distribution of journeys across different times of the day.
- Identified peak hours using a time-based histogram.
- Highlighted the busiest travel times with red to assist in planning and scheduling.
- Revenue Analysis:
- Segmented revenue by ticket type (Advance, Anytime, Off-Peak) and ticket class (Standard, First Class).
- Used pie charts to show the proportion of revenue from each segment.
- Displayed revenue trends by month to track performance over time.
- On-time Performance:
- Analyzed reasons for delays and cancellations.
- Presented the data in matrix format to show the percentage of journeys affected and the number of refund requests.
- Used pie charts to visualize the distribution of different delay causes.
- Geographical Insights:
- Mapped the routes to provide a geographical context to the data.
- Highlighted regions with higher delays and cancellations to identify potential areas for improvement.
By integrating these elements into an interactive Power BI dashboard, I provided a powerful tool for National Rail to make data-driven decisions, improve service quality, and enhance customer satisfaction.