MovieLens Case Study

MovieLens is a company in the internet and entertainment domain providing an online database of information related to films, television series, and online streaming content, including cast, production crew, trivia, ratings, fan reviews, and critical reviews. Every year, in collaboration with a guest curator, MovieLens publishes their annual insights based on a theme, providing a comprehensive view of a topic. The company is planning to bring out the "Movie Talkies: Classic" edition this year. The idea is to connect with viewers who have strong movie preferences as well as promote classic movies to attract new customers and expand their viewer base.