Goal

The objective was to be able to use data to communicate how the composition of the music market has evolved over time and the impact that the launch of iTunes in 2003 had on it.

Dataset

Dataset Summary: US music revenues by format, from 1973 to 2019

Dimensions & Measures

• Dimensions: Year
• Measures: Revenue (Physical vs. Digital formats)

Visual

A stacked area chart was the perfect choice to show composition over time about revenue between physical and digital music formats.

After applying data visualization principles and best practices, like:

• eliminate clutter and noise to facilitate understanding
• highlight relevant data points
• conscious use of colors
• use of title and comments to tell a clear story

this is the final result:

Conclusions

• US Music market total revenues increased over time until it reached a peak in 1999
• In 2019 revenues are half of what they were in their peak, and Digital formats dominate the music industry
• In recent years, revenues have seen rapid growth which could indicate a return to past levels