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Pizza Analytics: Slicing through Sales for Savvy Solutions

Tools used in this project
Pizza Analytics: Slicing through Sales for Savvy Solutions

About this project

  1. Number of Customers per Day:undefinedundefined

    • The dataset includes data for 358 days in 2015.
    • Each day, the number of customers varied, ranging from 27 to 73.
    • For instance, on January 1st, 2015, there were 69 customers, while on December 29th, 2015, there were 27 customers.
    • Fridays and Thursdays have higher customer engagements compared to Sundays and Mondays which had the lowest customer engagement.
    • These insights help understand daily customer traffic and potential demand patterns.
  2. Number of Orders per Hour:undefined

    • There are distinct peak hours for pizza orders. For instance, at 12 PM (noon), the business received 6,543 orders, indicating a significant peak in demand during lunch hours.
    • This insight is crucial for resource allocation and planning staffing schedules.
  3. Average Number of Pizzas per Order and Bestselling Pizzas:

    • On average, customers order approximately 2.32 pizzas per order.

    • The top five bestselling pizzas are:undefined

      1. The Classic Deluxe Pizza: 2453 orders
      2. The Barbecue Chicken Pizza: 2432 orders
      3. The Hawaiian Pizza: 2422 orders
      4. The Pepperoni Pizza: 2418 orders
      5. The Thai Chicken Pizza: 2371 orders
    • The bestselling pizzas include "The Classic Deluxe Pizza," "The Barbecue Chicken Pizza," and "The Hawaiian Pizza."

    • Understanding these metrics aids in optimizing the menu and targeting promotions for popular items.

  4. Total Revenue for the Year and Monthly Revenue Trends:

    • The total revenue for the year 2015 amounted to $817,860.05. undefined
    • Monthly revenue trends reveal fluctuations throughout the year, with peak revenue in July ($72,557.90) and lowest in September ($64,180.05). undefined
    • These insights enable the identification of revenue-generating periods and inform strategic planning.
  5. Pizza Sales Analysis:

    • The analysis highlights top-selling pizzas such as "The Classic Deluxe Pizza" and "The Barbecue Chicken Pizza," which have consistently attracted high orders.
    • Conversely, pizzas like "The Brie Carre Pizza" have lower sales volumes and may benefit from promotional efforts or menu adjustments.
    • This analysis guides menu optimization and promotional strategies to maximize sales and customer satisfaction.

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