Marketing Campaign Analysis : Market Minds

Scenario

Market Minds is a marketing firm collaborating with a retail vendor specializing in food and beverage products.

Problem:

As BI developer help the retail vendor understand the market through the marketing data handed over by Market Minds after running six campaigns.

Dimensions of Analysis & Problem Statement:

1. How are our 6 recent marketing campaigns performing?

2. How are our products performing ?

3. Who are our customers?

4. What is driving campaign performance and buyer decision-making?