Maven Telecommunications Churn Report

📄 Context The company primarily relies on monthly subscribers as its main customer base. However, a significant portion of terminated subscriptions belonged to this group, underscoring the necessity to comprehend their motivations and preferences.

💼 Business problem The company faces a challenge in addressing customer churn, particularly among monthly subscribers. The highest churn rates occur within the initial 1-5 months of subscription, necessitating a focused effort on retaining new customers and ensuring a positive customer experience.

🚀 Goal Implement targeted strategies to reduce customer churn, particularly among new subscribers, and enhance overall customer satisfaction. Priority is given to addressing the high churn rate observed in San Diego.

📝 Requirements

1. Conduct a thorough analysis to understand the motivations and needs of monthly subscribers.
2. Develop retention strategies tailored to new subscribers, focusing on enhancing their experience during the initial months of subscription.
3. Implement urgent measures to address the high churn rate observed in San Diego, including the deployment of targeted retention initiatives.
4. Identify and address factors contributing to customer dissatisfaction with the product, with a focus on improving product and service quality to mitigate churn.
5. Monitor and evaluate the effectiveness of implemented strategies through regular analysis of churn metrics and customer feedback.

By adressing the underlying reasons for customer churn and implementing targeted retention strategies, the company aims to bolster customer loyalty, mitigate churn risk, and maintain a competitive edge in the market.