Project Purpose

Provide a visualization of Soccer Rehab website traffic sources in order to quickly and easily derive actionable insights. Summarize findings in a clear and concise format to allow for effective communication between teams. Track and compare sources of website traffic over time to observe new trends and patterns.

Key Takeaways

• Nearly 50% of all visits were direct for this time period.
• Approximately 1/3 of visits came from social media.
  • The highest amount of visits were from Reddit, followed by Instagram, and LinkedIn.
• Only 16% of visits came from search engines.
  • Consider strategies to improve ranking on Google and other search engines.
• Referrals made of 5% of all visits.
  • This number has grown by 60% in the past year.