Great American Coffee Taste Test

The data contains survey responses from ~4,000 Americans after a blind coffee taste test conducted by YouTube coffee expert James Hoffmann and Cometeer. This first-of-its-kind experiment was designed to provide a largely identical tasting experience for people across the country. After the tasting, and once the surveys were submitted, details about each of the 4 coffees they tasted were revealed (more info in the full dataset details).

Insights:

4042 respondents took part in the survey.

25% female and 75% male.

Average coffee experience score: 6.

Favorite coffee: Coffee D (1148), least favorite coffee: Coffee B (589).

Favorite coffee drink: Pourover (855), least favorite coffee drink: Blended Drink (27).

Average montly price given for coffee: 20$-80$.

Caffeine preference: Full caffeine (93%).

Coffee Strength Preference: Somewhat Strong (1413).

Coffee Taste Preference: Fruity (771), least favorite: Bold (141).

Roast Preference: Light (1419), least preferred: French (15) and Italian (15).