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Cohort Analysis

Katie Shaffer Avatar
Katie Shaffer Avatar
Katie Shaffer
Scan.com
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Cohort Analysis

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The habit moment, where users are likely to stay, is around week 3. That is where the curve starts to level off.
There was an increase in signups during the weeks of 11/21 and 11/28 was mostly driven by paid signups.
So, our campaign in late November drove a lot of signups, but 60-65% had dropped off by Week 7. (Note: This was also around the Thanksgiving holiday, which may play a role here.)
Overall, referral signups have the best retention in terms of the percentage of members retained by Week 7. However, that is also our lowest source by volume, so it's a small proportion of si
Katie Shaffer Avatar
Katie Shaffer Avatar
Katie ShafferScan.com

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