Great American Coffee Taste Test

From the Maven Analytics Data Challenge: Great American Coffee Taste Test challenge description:

You've been asked to share an explanatory report providing a data-driven strategy for opening their first coffee shop. The investors expressed interest in the following areas, but are open to any additional insights and recommendations you can provide:

• Target audience: What type of customer should we target, and what are their preferences?
• Product offering: What types of coffee beans and drinks should we offer?
• Pricing strategy: How can we align prices with customer value perception?