The Lego phenomenon

The goal of the project was to show the dynamics of the Lego Group through the decades. The metrics I focused on were: the number of sets, the number of theme groups, the largest and most expensive sets and the target age group. I tried to show the changes in the following decades and how the dimensions correlate with each other.

The look of the dashboard was inspired by the Lego website. The report was created in Looker Data Studio.

The most significant conclusion is that no matter how old you are, no matter what you are interested in, and no matter how fat your wallet is - Lego is for you.

Link to interactive version: The Lego phenomenon.