Maven Market Project: Did Maven Market meet profit and revenue target

The goal was to act as an Analytics Consultant hired by Maven Market to determine the following objectives:

1. Top 30 product brands selling the most, total profit generated, and their return rate.
2. Did Maven Market met Profit and Revenue Target?
3. Carry out a geographical analysis of the market's transactions

Insights

• Top 30 product brands selling the most, total profit generated, and their return rate.

Although Hermanos brand had the highest transaction, Plato brand won the largest profit margin race. Horatio brand had the highest return rate and Carrington brand, the lowest.

• Did Maven Market met Profit and Revenue Target?

Yes, both targets were achieved as current month profit exceeded goal with almost 6% and current month revenue target of $119,500 was surpassed.

• Carry out a geographical analysis of the market's transactions