Ecommerce Sales Navigator

Project Description: The dashboard provides a holistic view of key business metrics, including Sales Growth, Profit, Average Delivery Time, Monthly Sales, Profit Margins, and State-wise Sales. A pivotal feature includes an advanced forecasting model offering insights into anticipated trends for the next 15 days, enhancing the tool's predictive capabilities and facilitating proactive decision-making.

Tools used:

• Power BI: The core tool for dashboard development, enabling real-time data visualization and interactive reporting.

Key Questions Addressed:

1. What are the main contributors to sales growth over the specified period?
2. How do profit margins vary across different product or service categories?
3. What factors influence average delivery time, and how can it be optimized?
4. Which months exhibit the highest and lowest sales, and are there discernible patterns?
5. How do sales vary across different states, and what insights can be for targeted marketing efforts.

Key Insights:

1. Sales Growth Analysis:
   • Monitor and analyze sales growth trends over time.
   • Identify peak periods and potential areas for improvement.
2. Profit Margin Evaluation:
   • Visualize profit margins to pinpoint lucrative and challenging product/service categories.
   • Assess the impact of various factors on overall profitability.
3. Average Delivery Time Optimization:
   • Track and analyze average delivery times to enhance customer satisfaction.
   • Identify bottlenecks in the delivery process for optimization.
4. State-wise Sales Comparison:
   • Compare and contrast sales performance across different states.
   • Identify high-performing regions and opportunities for expansion.
5. Forecasting for Next 15 Days:
   • Utilize advanced forecasting models to predict sales trends for the upcoming 15 days.
   • Enable proactive decision-making based on anticipated market conditions.