Experienced Data Analyst with over 5 years dedicated to data analysis, web analytics, and market intelligence. Proficient in SQL, Excel, and Power BI—transforming complex datasets into actionable insights that drive sales performance and customer retention.
➡ Tools I work with: Advanced Excel, Power BI, SQL, HubSpot
➡ Key focus areas: Web Analytics, Sales & Renewal Analytics, Marketing Analytics, Data Visualization, Data Analysis, and Market Intelligence
➡ Integrated data from 10+ diverse sources using Power Query, improving data processing efficiency and increasing accuracy by 20%.
➡ Developed a Power BI dashboard integrating WalkMe Portal, Google Analytics, and Magnolia Platform data to track user activity, visit frequency, and content consumption—driving a 20% improvement in customer engagement and positively impacting subscription renewals.