As a Data Analyst with a strong foundation in Economics, I excel at transforming complex datasets into actionable insights that drive smarter decision-making.
With expertise in Excel, SQL, and Power BI, I have successfully assisted the Lotto HT team in planning promotions effectively, achieving a remarkable ROI of 23.8% on marketing campaigns by leveraging statistical analysis & forecasting model through Excel and Python. I built and monitored dynamic dashboards in Power BI using DAX to show KPIs for stakeholders, resulting in a 25% increase in reporting accuracy and 27% reduction in manual reporting errors. Additionally, I conducted thorough EDA on business performance using Pivot Tables, and Excel functions, as well as SQL for database querying.
My passion lies in empowering businesses to harness the full potential of data for informed decision-making. I deliver tailored, data-driven solutions that promote smarter strategies, optimize performance and foster sustainable growth ๐๐