Lucia started her career studying Business at UBA and Marketing at UADE. Some years later discovered the amazing world of neuroscience and read every book she could find while also taking Neuromarketing classes at UTDT.
She has always wanted to discover the “why” and found a way through analyzing data (facts and quantitative investigation) plus understanding how the mind works (behavior and qualitative research).
After taking a Specialized Marketing Program at the University of California Berkeley, USA, she started getting deeper into data science and people analytics. Last year she studied UADE’s Data Science Diploma and completed her pass to the Dark side, I mean the Data side.
She has more than fifteen years of experience in data analysis and visualization. Prior to joining Startup genome, Lucia worked in BI & Market Research at an Argentinian university, and afterward, she was a data visualization consultant for Perficient.
