Maven Data ChallengeMaven Rewards Challenge
Identify key Cafe Rewards customer segments and define offers that should used to target them effectively.
Aug 08, 2024
Sep 08, 2024
0 days
3 Annual Memberships + 1 Winner T-Shirt
Live Finalist Voting Video
Challenge Objective
For the Maven Rewards Challenge, you’ll play the role of a Sr. Marketing Analyst at Maven Cafe.
You've just run a test by sending different combinations of promotional offers to existing rewards members. Now that the 30-day period for the test has concluded, your task is to identify key customer segments and develop a data-driven strategy for future promotional messaging & targeting.
The results need to be summarized in a report that will be presented to the CMO.
HOW TO WIN
We'll be crowning 3 separate winners:
- A general "Challenge Winner" for the best entry
- A "First-time Entrant" winner
- A "Fan Favorite" winner (based on project likes in Maven Showcase)
Please consult the Terms & Conditions for full details.
About The Data SetData that simulates the behavior of Cafe Rewards members over a 30-day period, including their transactions and responses to promotional offers.
The data is contained in three files: one with details on each offer, another with demographic information on each customer, and a third with the activity for each customer during the period.
The activities are divided into offer received, offer viewed, offer accepted, and transaction. For a transaction to be attributed to an offer, it must occur at the same time as when the offer was "completed" by the customer.
Cafe Rewards Offers
Data that simulates the behavior of Cafe Rewards members over a 30-day period.CSV
Multiple tables
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Challenge SubmissionsExplore the projects submitted to this challenge for inspiration on your next project
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Official Terms & Conditions
- Maven Analytics will give away 3 Annual subscriptions for an Individual account: 1 for a "First-time Entrant", 1 for the "Fan Favorite", and 1 for the "Challenge Winner". After the 1 year period, the subscriptions will renew at full price unless canceled (you can cancel at any time).
- A "First-time entrant" is a Maven Analytics user who has published a project to Showcase assigned to a Maven Challenge for the first time.
- Maven Analytics will give away 1 "Challenge Winner" shirt to the overall Challenge Winner.
- No purchase is necessary to enter.
- The challenge will close to new entries on Sunday, September 8, 2024, at 11:59pm EDT. All entries must be submitted prior.
- After the submission deadline, the "First-time Entrant" winner and general finalists will be chosen by the Maven team behind closed doors.
- The "Fan Favorite" will be awarded to the project with the most Likes on Showcase exactly 1 week after the submission deadline.
- Maven Analytics will select 1 "Challenge Winner" from the finalists in a live vote.
- All 3 winners will be announced on Tuesday, September 24, 2024. The official announcement will be posted on LinkedIn from the Maven Analytics account.
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