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For the Maven Marketing Challenge, you will be assuming the role of a newly-hired BI consultant for Maven Marketing, a small digital marketing agency. Their latest marketing campaigns have underperformed, and they have brought you in to analyze their data and propose a solution.
Your task? Pitch your #1 recommendation to improve the impact of future marketing campaigns, and show the analysis to support it.
Don't want to participate in the Maven Marketing Challenge? No problem. You can still analyze the data on your own. All of the Data Playground datasets are completely free and are available for everyone to learn with. Feel free to dig in anytime.