A curiosity driven data analytics professional with extensive expertise in data quality, preparation, processing, analysis and design continually striving to deliver quality, insights and value to clients.
My mission is to leverage digital data to cultivate advanced predictive consumer insights that drives decision making, growth and innovation.
I ensure that digital behavioral data is high quality, PII scrubbed, proprietary data taxonomies and text analytics applied. I produce unique behavior-based metrics, such as frequency, duration, sequence, distribution, and intensity of digital activity, that enable deeper understanding of consumer preferences, motivations, and behaviors.
I invest into driving delivery standards thorough rigorous involvement in befriending my data, introduce newer approaches, drive implementation and enhance ongoing production deliveries.
Successful contributions to multiple projects involving data analysis, programming and QA for global clients.
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